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‘Jesus Shoes’ With Holy Water From Jordan River Selling for $4,000

by FM Editors
October 11, 2019
Reading Time: 1 min read
MSCHF Jesus Shoes are Nike Air Max 97

MSCHF's customized Nike Air Max 97 dubbed "Jesus Shoes." (Photo: MSCHF)

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A pair of “Jesus Shoes” are on sale for $4,000 — and for that price, the lucky owner can literally walk on water. The shoes were designed by Brooklyn-based creative arts company MSCHF and they come with holy water in the soles.

MSCHF bought a normal pair of Nike Air Max 97 sneakers at market value, the company’s head of commerce, Daniel Greenberg, confirmed to CBS News. A plain pair of men’s Air Max 97s go for about $160, but MSCHF completely revamped the shoe and added a golden Jesus on a crucifix as a shoelace charm.

MSCHF also sourced holy water from the River Jordan, which was blessed by a priest in Brooklyn and added it to the soles of the sneaker.

The new “Jesus Shoes” went on sale for $1,425 Tuesday and sold for that price within a minute, Greenberg said. The buyer has now listed the sneaker on the resale website StockX for $4,000.

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